Hey U Milk Tea was founded in 2016 by Zhejiang Boduo Group in China. Positioned as an affordable, youth-oriented tea brand,Hey U quickly gained popularity among students and young professionals with its delicious,visually appealing, and affordabledrinks.
BODUO International has established its 167 domestic training centers and 18 overseas training bases across Southeastern Asia, Europe, North America, etc.
Centered with 7 factories all around the world, we engage in every part of the tea beverage industry chain, from R&D, production, sales of ingredients, to brand operation and franchise development.
Hey U, an innovative tea brand under ZhejiangBoduo Group, was born from a simple idea:To craft drinks
that care for "U".
We opened our first store in Southeast Asia in 2016. With authentic flavors, consistent quality,and
affordable prices, we quickly gained popularity and made a name as one of theregion's most loved milk
tea brands -Black Jade (HeiYu).
Building on this success, we launched Hey U, amodern upgrade with fresh visual identity,international
product structure, and locally adapted operations. Our goal is to bring a"Give U More" experience to tea
lovers aroundthe world.
Today, Hey U is more than just a drink -It's a vibrant part of urban life for the young generation.
Idea
To craft drinks that care for "U"
Mission
Tea For U
Positioning
We focus on delivering more value with quality ingredients,trendy flavors, and accessible pricing.
Vision
Become the go-to milk tea brand for global consumers.